IRL is today's competitive advantage.
How your company shows up in person matters. The right event can build pipeline, strengthen relationships, create revenue, and make your business impossible to ignore.
Amanda works with companies to plan, build, and run events from strategy through execution.
That includes company-owned events as well as sponsorship activations designed to turn an existing event investment into a larger business opportunity.
An event is a business investment and should produce a return.
Before anything gets built, we need to know what you want the event to do for the business.
- Generate revenue
- Build pipeline
- Strengthen customer or partner relationships
- Open a new market
- Create opportunities for the sales team
That objective shapes the programming, messaging, sales path, sponsorship strategy, and follow-up.
The event should be built around the result you want from it and Amanda helps make sure it is.
Events built to produce a result.
Amanda has built and supported events tied directly to revenue, pipeline, sales, and business development.
A virtual event built around clear positioning, audience flow, and a defined sales path.
An in-person event developed around the business objective, customer experience, and sales strategy.
Strategic support and execution of a client's sponsorship, helping connect the event to larger business-development opportunities.
Two ways Amanda supports events.
Company-Owned Events
For companies producing their own event, Amanda can work from the initial business case through planning, programming, production, delivery, and follow-up.
The goal is not simply to execute the event well. It is to make sure the event is designed around what the business needs it to accomplish.
Sponsorship Activation
For companies investing in conferences, trade shows, industry events, or other sponsorship opportunities, Amanda develops the strategy around how the business shows up and what happens before, during, and after the event.
That can include messaging, activation concepts, executive participation, relationship strategy, content, lead capture, follow-up, and the larger plan for turning the sponsorship into measurable business value.
What Amanda can lead.
Business + Event Strategy
Define the audience, business objective, success metrics, offer, and commercial opportunity behind the event.
Event Concept + Structure
Develop the format, agenda, programming, flow, and experience around what the event needs to accomplish.
Sales + Revenue Strategy
Build the path between the event and the next business action, whether that is a sale, meeting, application, partnership, renewal, or future opportunity.
Sponsorship Activation
Create a plan for turning a sponsorship investment into visibility, relationships, pipeline, and measurable business value.
Messaging + Content
Shape the event narrative, session flow, speaker direction, calls to action, and key messages so the content supports the larger business objective.
Team + Vendor Leadership
Coordinate internal teams, partners, speakers, vendors, and production resources around a clear plan.
Live + Virtual Event Management
Lead execution across live, virtual, and hybrid environments, including timing, production, communication, and real-time decision-making.
Post-Event Strategy
Build the follow-up plan so the value of the event does not end when the event does.
The format depends on the objective.
Amanda's event work is not limited by a specific attendee count.
Engagements range from focused executive and client experiences to larger sales events, conferences, virtual programs, and sponsorship activations.
The right level of support depends on the business objective, complexity, timeline, team, and role Amanda needs to play.
Private Retreats & OffsitesPrivate Retreats & Offsites
Intimate executive sessions focused on excellence and high-level strategy
Studio & Hybrid BroadcastsStudio & Hybrid Broadcasts
Professional multi-camera broadcast production and real-time live capture
Interactive WorkshopsInteractive Workshops
Tangible working materials and focused peer collaboration in the room
Virtual & Hybrid PanelsVirtual & Hybrid Panels
Seamless integration of remote contributors and live room audiences
Conferences & Training ProgramsConferences & Training Programs
Large-format keynote delivery and structured commercial training
From business objective to execution.
Define what the event needs to accomplish.
Start with the business case, audience, opportunity, and definition of success.
Build the event around that objective.
Develop the format, programming, messaging, experience, commercial path, team, and execution plan.
Run it.
Lead the moving parts, solve problems in real time, and keep the event aligned with the plan as it comes to life.
Follow the opportunity through.
Connect the event to sales, pipeline, partnerships, customer relationships, content, and whatever comes next.
Hundreds of events. Six- and seven-figure results.
Amanda has spent more than 15 years organizing, producing, hosting, and leading live and virtual events across business, education, sales, client delivery, and community settings.
Her events have generated six and seven figures in revenue, and her work has helped clients create eight figures in new pipeline.
Her experience ranges from strategic planning and programming to full event execution, sponsorship activation, executive experiences, private dinners, retreats, workshops, virtual programs, and large-scale business events.
The common thread is simple: if the business is investing in the event, the event should produce a return.
A look inside the work.
From stage architecture and room flow to production details and live execution, the work is making sure the event has a clear purpose and a steady path from idea to delivery.
Live Main Stage & Full Room Production
Main stage live event with full ballroom audience and multi-camera broadcast production
Keynote Programming & Stage Flow
Tim Grover delivering keynote at Scottsdale Growth event
Executive Gatherings & Private Retreats
Private executive retreat and presentation session in an estate salon setting
Custom Sponsorship Activations
Custom branded arcade and golf sponsorship activation booth
Sponsor Exhibit Halls & Activations
Sponsor exhibit hall and activation space at a live industry event
Workshops & Interactive Sessions
Live interactive breakout session and workshop
Room Energy & Attendee Flow
Engaged audience and energetic room environment
Moments that leave an impression.
Great events are built on real presence. How the room feels, how the conversation flows, and how the stage commands attention are what turn attendees into advocates and clients.
WRIGLEY FIELD ROOFTOPPrivate Rooftop at Wrigley Field
Curating executive perspectives and meaningful conversations in high-value private settings that elevate authority and captivate the room.
AFTERPARTY & ENTERTAINMENTConference Afterparty & Luau
Curated evening entertainment and high-energy afterparty experiences that make the celebration memorable long after the daytime sessions wrap.
PRODUCTION & ENVIRONMENTStage & Room Production
Designing stage presence, lighting, and room ambiance that establish immediate credibility and command the audience's full focus.
DELIVERY & ENGAGEMENTCommercial Alignment
Connecting every presentation, breakout, and interaction directly to pipeline, relationships, and revenue.
Planning an event or sponsoring one?
If your company has an event on the calendar or is investing in someone else's, and you want a clearer strategy for turning that investment into revenue, pipeline, relationships, or business growth, start with an inquiry.
Amanda reviews each inquiry based on the objectives, scope, timeline, and level of strategic and execution support required.